Those in the PR business will tell you that there’s no such thing as bad publicity.
Jay-Z and his family may be to differ, which is why he reportedly politely declined an invitation to be the best man at the wedding of pal Kanye West.
Perez Hilton recently shared that a source close to the family shared that the “thanks but no thanks” message wasn’t so much due to any objections over Kanye’s wedding to Kim Kardashian, one of the featured “performers” in the reality show “Keeping Up With the Kardashians.”
Instead, his primary concern was that such a wedding would automatically become a spectacle that would invariably be used by the show’s producers and E! for purely promotional purposes, and his family doesn’t necessarily want roles as “celebrity guest stars.”
And while Jay-Z and his superstar wife Beyonce have said they and their 2-year-old daughter would love to be part of a smaller, more intimate ceremony, they don’t necessarily want to be involved with of the multi-episode, heavily promoted production that would not only involve cameras recording personal details but would be edited so only the more interesting points would be put on the air – likely the moments whenever things get a little crazy.
Kim’s last wedding could be a good indicator of how the show and network could proceed with her wedding to Kanye. (Fun fact: this will be her third wedding and the second to be broadcast.)
In 2011, she publicly tied the knot with NBA player Kris Humphries in a two-part special, which included plenty of footage of drama of everyone getting ready, the ceremony itself, and all sorts of fun afterward.
Then in an only-on-reality TV twist, their marriage ended after 72 days, amid accusations that the whole production was done for the cameras and they didn’t really love each other much at all.
Kanye may be fine with Jay-Z and his family being faces in the crowd, rather than sharing the spotlight. After all, even his multimillion dollar proposal that featured a rented-out stadium and orchestra definitely fits the bill of TV-worthy spectacle.